Welcome to Realton

Total Free Customer Care

+(0) 123 050 945 02

Nee Live Support?

hi@homez.com

become partener

Home become partener

HOW CAN PUBLISHERS BE PART OF ADARABIA?

AdArabia’s primary focus to increase revenue across digital solutions for publishers.
To become part of AdArabia’s digital media marketplace, publishers can choose to take advantage of AdArabia’s full solution or activate any of the services on offer. You can also choose your preferred sales solution

DIGITAL PLATFORM / APP

AdArabia can help you monetize your audiences across any application or platform with video content like connected TV/ mobile/ desktop. Embedding AdArabia’s tags will grant our advertisers access to buy your inventory, maximizing your revenue potential.

TELCO

AdArabia has agreements with select telcos in MENA to support channels monetize their ad breaks using addressable solutions and booking advertising campaigns digitally.

SATELLITE

If you have a TV channel that is broadcasted via any of the satellite providers in the MENA, AdArabia can convert the channel to Hybrid/Digital using the HbbTV protocol and monetize the inventory using digital. *See how HbbTV works for broadcasters in the following slides

PROGRAMMATIC ON YOUR TERMS

  • AdArabia can include publisher inventory in the marketplace for advertisers to buy across CTV, OTT, OLV, and HbbTV platforms
  • or, AdArabia can manage selective publisher platforms, selective inventory, selective country, selective region etc…
  • AdArabia’s sales team will sell inventory through direct bookings (insertion orders) and programmatically. (please see next page for programmatic solutions)
  • AdArabia’s sales team in KSA and UAE will sell inventory within the GCC region.
  • AdArabia can train the sales team in the publisher’s country of choice outside of KSA/UAE.
  • AdArabia can set up programmatic access for the rest of the world.
  • Publishers can define an excluded list of advertisers they do not wish to appear on their screens.
  • Publishers can choose to approve creative content before it appears on screen.

PROGRAMMATIC SOLUTIONS

SELECT THE PROGRAMMATIC DEALS THAT BEST SUIT YOU

  • Programmatic Guaranteed (PG): Reserved inventory at a fixed price And guaranteed volume, ensuring assured revenue and ad placement control.
  • Preferred Deals (PD): Offer premium ad space to select advertisers at invitation only premises.
  • Private Marketplaces (PMP): Invite specific advertisers to bid on your inventory, ensuring only trusted brands participate.
  • Open Auction (OA): Ad space is available to any advertiser who wants to bid, subject to block list and floor price.

CUSTOM BLACKLISTS AND WHITELISTS & APPROVE CREATIVE

  • Blocklists: Block unwanted advertisers.
  • Whitelists: Allow only approved advertisers to bid on your inventory.
  • Pre-Approval of Creatives: Review and approve all ad creatives before they go live to ensure alignment with your standards.
  • Advertiser Quality tools: to prevent unwanted advertisers based on the IAB specification.

DO YOU HAVE A SATELLITE CHANNEL? WE CAN CONVERT IT TO HYBRID SO YOU CAN GENERATE REVENUE FROM DIGITAL ADVERTISING SALES

HOW HBBTV WORKS (using Rotana for descriptive purposes)
  • TV Station MCR
  • Satellite provider (Nilesat, ArabSat, Es’hail, Khalifa Aleph, Eutelsat, etc…)
  • Satellite
  • Old TV set in EGY watching Rotana
  • Smart TV set in UAE not connected to internet watching Rotana
  • Flat Screen in KSA
  • Smart TV in EGY connected to internet
  • Smart TV in EGY connected to internet watching Rotana
  • Smart TV in KSA connected to internet
  • Smart TV in KSA connected to internet watching Rotana
  • AdArabia Ad server
  • Sales team
  • Advertiser
  • 3rd party analytics
  • Tv station MCR sends its signal to satellite provider
  • Satellite gives each channel a unique PID number
  • AdArabia through its hardware at satellite provider gives Channel a unique HbbTV signal (AIT).
  • The satellite sends the feed including AIT to TVs across the region.
  • TVs that are SMART & connected to internet receive TV channel signal + AIT signal.
  • Adarabia’s Adserver scans the web searching for the AIT signal.
  • If an advertiser has booked a campaign then the Adserver serves the ad
  • Ads that appear are measured like any digital campaign
  • HbbTV only works on satellite channels that households receive through a dish.
  • If the TV is not smart nor connected to internet then HbbTV doesn’t work on that TV set.
  • If advertiser selects a certain country to serve then only that country will see the ad
  • Not all connected smart TVs in the country will see the ad requested by the advertiser.
  • Campaigns are booked on CPM basis and cost the same direct or programmatic

FORMATS | BANNER & VIDEO FOR HBBTV

Advertisers have two options to appear on the screens via HbbTV. They can opt for a L-Shaped banner Ad (Switch Banner) displayed for a maximum of 12 seconds during programming. Alternatively, they can choose a video format (up to 60") that overlays on top of the TV promos. The appearance of ads and the placement on screen can be triggered either by SCTE-35 Markers provided by the broadcaster or through the TV manifest (schedule) by sharing an XML sheet with us with clear indications where ads are permissible to appear.

Broadcasters have the autonomy to control when ads appear and the types of clients they cater to, ensuring alignment with their brand values and audience preferences.

Business Info
© Copyright 2023 Registered Boutique Offices, Villa 23 - Dubai - United Arab Emirates